Meet Michael the Maker

Michael Stricklin is a maker located in Opelika, Alabama. The business he founded, Loyal Stricklin, is a leather goods and accessories company. He shares with us the in's and out's of being a maker and tells his story of becoming the maker that he is today. 

 MICHAEL STRICKLIN
OWNER, FOUNDER, AND CREATIVE DIRECTOR OF LOYAL STRICKLIN

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Christophe: Tell us about your process to becoming a maker. Did you go to college? Did you come from the corporate world? Or were you always a maker?

Michael: I took a serious interest in product development after returning from a study abroad trip in Italy. I realized I wanted to be able to create beautiful items on a smaller scale than the degree in Architecture I was pursuing would allow for. I started working with leather to make a phone case/wallet combo, mostly because I could make them at the desk in my living room. The material spoke to me and so I continued to develop my skills and products over the next year and a half. I launched Loyal Stricklin in the Fall of 2013 as I started my masters degree and went full-time once I graduated.

C: How did you decide you were finally ready to be a full-time maker?

M: I had my first mild success the Christmas season of 2013, and business never slowed down after that. By the time I graduated, I went full time with a few part-time employees helping me make everything. I haven’t looked back since.
 

C: Why are you a maker?

 M: I wanted to become an entrepreneur so I could have time to do the things I loved and not have to answer to a boss. Turns out, it’s not the days spent leisurely doing whatever that I had hoped they would be. It’s a full-time 9-5 job spent in the studio now. I’m never really “off” though, and am constantly thinking about ways to improve a design or how to run the business.

C: Why are you still a maker?

M: God willing, I’ll be one for as long as I can. Even if Loyal Stricklin could not pay the bills for some reason, I wouldn’t stop. Creating and working with my hands is my passion, and always has been.

C: As a child what did you want to be?

M: I was always drawing and creating as a kid, which is why I went into architecture. I knew I wanted to be in a creative field, but you have to make a living too. My childhood experiences spending time in the garage with my Dad on DIY projects and the skills I learned in Architecture school really lent themselves to making this business possible.

C: Tell us about your creative process and the evolution of that process as you've perfected your craft and as you've grown as a business.

M: I stay pretty passive on design for a long time while I think about the next product. I usually mull it over, sketch something out, and then it might be weeks before I look at it again. Because I am heavily involved in so many as parts of the business — from marketing to production and running the business and all that entails—  It can be hard to find time to set aside just for design. I keep a journal and pens in my bag at all times. Once I’ve fixated on the next product I want to create, then that’s when I get down to design, sketching slight variations until I have something I’m pleased with on paper. Then it’s onto the real design, which is creating samples and working the kinks out with the actual product. It’s important to me that our products are simple and cost and time effective, yet also beautiful and useful. One of the most important things to me is that our designs are coherent across our entire line. I don’t like to make something new just to fill up a void in our product line. I need it to fit into the overall aesthetic and design of our entire product range.

C: What inspires you?

M: For design itself, I’m inspired by anyone creating beautiful work. I love 2D design, but I really get excited about 3D design, from true craftsman in the leather world to furniture and building design. A lot of the time, inspiration has to take a backseat; I have employees and bills to pay, and I have to put product development on the back burner and instead go into production mode most of the time to make it all work. 

C: How have you grown your business?

M: We’ve been really blessed with this business. It’s hard to explain how we’ve gotten to where we are in a “do this and you’ll succeed" kind of way. I’ve found myself surrounded by wonderful people who really pushed this business forward. Friends like Folk helping us on social media when we got started. If I were still working alone, I don’t think that I’d be where I am at all today.  Our small town is cheap to live and work in, but beautiful with an incredibly supportive community; my wife has been my biggest supporter, pushing me to be a better husband, boss, designer, and businessman; My employees are hardworking and loyal, and really carry the weight of our better selling items, and Instagram has been an instrumental tool in our growth and presence online. We take careful consideration of our designs and how our products wear in, and don’t release a product we’re not completely happy with. All these things, plus our amazing customers and fans have really propelled us forward. I think we were also lucky that I started doing all of this before being a “maker” was a normal thing. Sometimes you just have to be in the right place at the right time, and I think that’s been huge for us as well in the relationships we’ve forward with our retail partners and customers as a whole. 

C: How have you perfected what you make?

M: I’m obsessive over the things I love. I always have been. My mother used to get mad at me because I’d find a hobby, get obsessed, and then drop it once I had had enough of it. I’m lucky to have that trait, as it’s allowed me to push forward with this business. I’ve matured at least a little since my younger days, and don’t plan on dropping this obsession anytime soon. I need to create to have a fulfilling life, and this has been the perfect outlet for my desire to create.
 

C: Has this growth been easy?

M: Nothing about running a business is easy, but it’s worth it to my wife and me. Even the toughest moments are something to be thankful for, as it’s the hardships that reveal and refine your character and allow for the most personal growth.
 

C: What has been the most successful way to get your product out there?

M: Instagram and trade shows by far. We’re starting to look into more traditional methods of advertising in the new year, but connecting with our customers directly online and with small business and store owners in person has worked well for us. Life is all about people, and connecting with them. You can’t do anything worthwhile without including someone else, and that has been a core belief in our business since the get-go.

                                                       C: What does the future hold for you?

M: We hope to continue to be able to do what we love, hire more people and create more jobs, and grow as big as we can while maintaining our values. We’re constantly improving and refining our current product line and coming up with new ideas. I didn’t put “leather” in our business name, because it was never just about that. We hope to move into many different forms of design and product development and will continue to expand our offerings as we continue to grow.

C: Give us three tips you've learned as a maker that can be applied to everyday life:

1. Whatever you do, work your ass off.
2. Refine, refine, refine.
3. Always continue learning something new.

C: What is the biggest lesson you've learned?

M: It all takes a lot more time than you think. Don’t compare yourself to someone that looks like they’re doing better than you. Keep your head down and worry about you, and you’ll get there.

C: Why should we support and buy maker and American made goods?

M: The maker movement is just so real, so tangible. You're not just buying a wallet, or a candle, or a mug; you're buying into someone's passions, their dream, their livelihood. It's as if you get a glimpse into a part of their day--through their eyes--where they spent hours looking over and shaping the same piece that you now hold in your hands.  That same care and attention will rest loyally in your hands, in your pocket, and in use for years to come. There's a beauty and a warmth to it that just isn't possible with your normal big box store purchase.  
Even if you decide not to purchase from us, we hope that you will purchase with a purpose from makers, from artists, and from average Joe's just chasing their dreams and living life by their own terms.

If something isn’t good enough, we redo it. If a stitch doesn’t look right, we redo it. If a piece of leather doesn’t look right, we don’t use it. Quality control happens throughout the process.We make sure to only use certain types of leathers, with certain thicknesses for certain things. If the material is too thick or thin, it won’t work.
 Since everything is made in-house, it isn’t too hard to maintain the quality we want. 

C: How do you ensure quality of your brand and your products?

M: We’re a small team- only four of us make all of our products. I make all of our bags, my wife makes all of our wallets, and our two production employees, Kelen Rylee and Seth Brown, make everything else. The team has been trained to really understand the quality that we’re going for, and I trust them to only let products that pass my standards go out the door. If they have any concerns, I’m right there everyday in the studio alongside them to guide them.

C: How do you live authentically?

M: I keep the same schedule and routine everyday. I speak my mind, but have learned when it’s important to remain silent. I do my best to treat others well and with respect, and I love what I do.

C:How do you find the divide between work and personal?

M: The actual work takes place between 9-5. Thinking about the business never stops, but when I’m home, I do my best to be at home. Rest and turning off the business mind makes your work far better than if you just think about it nonstop. Don’t be afraid to take a break. You probably need one.

C: What is the biggest question you've yet to find the answer to as a maker?
 
M: Why are there so many different taxes? It’s insane. As a small business owner, I’m taxed from all sides. I’d love to be able to put more money back into the economy by providing more jobs, and buying more supplies and materials and equipment to expand, but sadly, growth is often slower than I want because so much has to go to the government. 

                                 C: How/Where can we find your products?

M: The best place to find us is at our website at www.loyalstricklin.com, at our flagship retail store at 711 Avenue A in Opelika, AL, or at one of our many fine retailers across the globe. A complete list of stores carrying our goods can be found at www.loyalstricklin.com/pages/stockists

By humbly and passionately pursuing his dream, Michael plays an important and vital role in the maker movement. People like you and me have a part to play as well in supporting our local, small businesses. It is a privilege to see Michael and his incredible business continue to grow and prosper. You can continue to follow their journey on Instagram @loyalstricklin

Roots + Crowns || Give Authentic 2017

Portland really must have the best makers. We were so excited to discover Roots + Crowns this Christmas season...

Tell Us About Your Business

Roots & Crowns is a one-woman apothecary out of Portland, OR. I specialize in Tincture-based Bitters, Herbal Remedies, Botanical Skincare, Aromatherapy, & Ritual. Roots & Crowns as a simply put mission, is "plant power to the people." I only use organic and/or wildcrafted ingredients and every product is inspired by the needs of people in my life. I strive to make sure my work is both helpful, while also enhancing the beauty and joy in as many lives as possible.

Where are you located?

Portland

Why should people shop small?

The more we support small and/or local economy, the better off we all are. Contrary to what huge corporations want their shareholders to believe, unlimited growth is both impossible and unsustainable. With growth comes the necessity to cut corners/aspects of quality. That's just the way it is. Smaller is actually better in terms of quality and craftsmanship.

Why support makers?

Moving off my reasons for people shopping small, I believe that by having more makers receive support from the population, we are encouraging more people to live on purpose. This means a happier, more vital society at large.

What is your most popular product?

Rose Face Serum

What is the greatest reward in being a small business?

When I get emails from customers telling me that my work has helped them heal. But really- all the feedback I get from folks who notice what a difference my work makes in their lives. When I get a message like that, it's like an energy boost for the rest of the day.

What is the greatest struggle in being a small business?

The uncertainty. Constantly hoping that I will be able to make ends meet, and maintain a healthy work/life balance.

What is one piece of advice you'd share?

If you have a deep yearning to do something, try it! Fear is part of every risk, but I choose to see certain risks as a leaps of faith. Usually those deep yearnings are intuitive gut instincts that help guide us to what we really, really want to do with our lives. I'm not going to say it's always easy, but I believe when you follow your heart and work hard, everything is possible.

What is your favorite Christmas song?

I wish I had a more obscure thing to say, but I have to say Mariah Carey's "All I Want for Christmas is You"

The White Crowe || Give Authentic 2017

I am obsessed with these beautiful works of art The White Crowe creates. Say hello and learn a bit more about them below....

Tell Us About Your Business?

The White Crowe is a small home studio by Lauren Crowe, a freelance graphic designer and printmaker.

Where are you located?

Boone, North Carolina

Why should people shop small?

When individuals shop small they know their economy goes directly to that one person's family, putting food on their table, paying bills, supporting a dream and a passion.

Why support makers?

It's important to support the makers because when you do so you support a dream and help grow an inspiring world.

What is your most popular product?

My piece "Moonshine"

What is the greatest reward in being a small business?

My greatest reward by being an artist is being able to share my work with others and see a piece of myself travel to a new home with a new story.

What is one piece of advice you'd share?

If you have a passion and you're good at something, share it with others.

What is your favorite Christmas song?

O Come Let Us Adore Him by Shane and Shane

FOLK's Give Authentic Christmas Giveaway Series

Meet The City Girl Farm {and her chickens}

THE CITY GIRL FARM

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CHICKEN FOOTSTOOLS 

AN INTERVIEW WITH SALLY JANE LINVILLE

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Sometimes you meet artists that make you step back and think....where has this been all my life. Sally Jane is one of those artists. I grew up on a farm, surrounded by chickens, but I never realized I needed a chicken foot stool....until I met Sally Jane Linville of The City Girl Farm...

Who are you: My name is Sally Jane Linville, Creative Director of The City Girl Farm. I am also a wife, new mother, daughter, sister, and friend.

What is your business: The City Girl Farm is a community of artisans sculpting beloved 'Chicken Footstools' together. The idea was inspired by memories of childhood pet chickens, pining after the sheep sculptures by Claude and Francois-Xavier Lalanne, and exploration of traditional art processes. Every chicken is one-of-a-kind, unique in posture and personality.A turned wood egg-shaped core stands on bronze feet and is connected to a bronze beak. Feathers are fashioned with various fiber art techniques- felting, spinning, knitting, dyeing- and are upholstered by hand. The chickens can function as footstools and are the best at making people smile!

Where are you located:We design and fashion Chicken Footstools at thecgf studio in midtown Kansas City, Missouri. Bronze is cast outside of Lawrence, Kansas, and wooden eggs are turned in Hesston, Kansas. Each chicken's internal frame is constructed by my father at our family farm in Lyons, Kansas.

Tell us about your process to becoming a maker: I grew up on a third generation farm in central Kansas. My father is a crop farmer and my mother is a designer, with a lifelong interest in textiles. Childhood adventures flowed with the rhythms of our farm, family and rural community. I attended Kansas State University where I received a Masters in Interior Architecture and Product Design. My professors fostered a collaborative studio environment for students to explore curiosities and design process. Henny and Penny, the original Chicken Footstools, hatched from a furniture design/build studio in my last year of school.
 

Did you come from the corporate world: No, I side-stepped it making chickens. 

Were you always a maker: I have always enjoyed lovingly arranging things- whether flowers in a vase, letters on a page, chocolate chips in a cookie, or rooms in my treehouse by the creek. Childhood on the farm provided plenty of time, natural resources and visiting cousins for creative play.

How did you decide you were finally ready to be a maker: In 2010 when graduation came, the design job market was less-than flourishing. I embraced the opportunity to move back home to prepare chickens for an upcoming show in New York. After that, I planned to begin my search for a 'real job.' Seven years later I have a fiber studio in Kansas City making chickens with friends!

Why are you a maker: For the joy of the journey of discovery. This quote by R. Buckminster Fuller says it best: 'There's nothing in a caterpillar that tells you it's going to be a butterfly.'

Why are you still a maker: Thankfully, the work of head-chickener requires me to engage my hands in fiber every day.

Is this your main job: For the last four years, yes, but now I am a new mother to our precious daughter, Analou Pearl. Our world is forever changed! I am just beginning to discover what bringing her sweet presence into life at studio life will inspire.

As a child what did you want to be: Treasured.

Tell us about your creative process and the evolution of that process as you've perfect your craft and as you've grown as a business: While the basic form of our chickens is now established, the sky is the limit when feathering time comes. Playing with a variety of fibers brings a fresh set of opportunities and challenges to each fashioning. I am most creative when I am present in the moment, responding to the materials in front of me. I love collaborating so incorporating more makers as the business grows is a joy; I learn so much alongside them.

What inspires you: Right now on my walk with Analou: a poppy-red zinnia, the curve of her foot, refreshing breeze on my face, afternoon prayer with a friend, and the hope of fall. Moments like these remind me I am a small yet special part of a grand, good, mysterious, beautiful design. And so is my neighbor.

Who inspires you: With the miracle of birth fresh in my heart, I believe inspiration can be found in every person. We are all specially made with particular gifts for the good of the world. I am inspired by so many people, particularly those who show kindness and hospitality, and all who are brave to love after loss.

Who has been your biggest champion as you've progressed as being a maker: My mother and I have shared years of creative life together. My dad is a huge fan of Chicken Footstools, telling people about them even when they can't quite grasp the concept. The delight my parents take in me has been an encouragement through every season of life.

How have you grown your business: The City Girl Farm has grown with the support of my family, my business partner and the willing hands of my 'chickeners.' For several years, Chicken Footstools were stitched by myself, my sister and my mother. When the demand for chickens exceeded our stitching capacity I reached out to old friends from studio days. We gathered for weekly 'chickening' sessions and shared life together. Now the business operates as a cottage industry where chickeners stitch under my direction both at thecgf studio and at home.

How have you perfected what you make: There is no substitute for years of sitting behind Chicken Footstools stitching tail-feathers. I have found that the materials often guide the project and confidence that any 'mistake' can be made beautiful with creative problem-solving. Every chicken has quirks (who doesn't?), but I have learned to embrace them and hope our collectors agree.

Has this grown been easy: Let's call it bittersweet. The process of recognizing my weaknesses and limits, asking for help and releasing control does not always feel good. Waiting for right timing can be frustrating. Stewarding relationships and resources is real responsibility. But the reward? A vibrant, authentic community of makers, beautiful chickens and a whole lot more fun.

What advice would you give based on your own experience: Surround yourself with people who believe in you. Seek out the gifts and wisdom in others. Be patient through seasons of questions and sit with one another in grief. Celebrate all that is good and lovely! Remember, the best is yet to come.

What has been the most successful way to get your product out there: For several years, we primarily shared Chicken Footstools with the public through art fairs in the Midwest. People's reactions are true entertainment! They share stories from childhood, make the best chicken impersonations and are generally so bright and intentionally encouraging. We are honored and thrilled with every adoption that takes place- particularly from our collectors with growing flocks.

Give us three tips you've learned as a maker that can be applied to everyday life: 1. Go for beautiful. 2. Start with what you've got.
3. Trust the process.

How can we find your products/where: Please follow our flock online at chickenfootstools.com and on social media @thecitygirlfarm. We post behind-the-scenes footage of our adventures and poll our audience for chicken names. If you are in the Kansas City area, contact me to schedule a visit to thecgf studio or swing by George Lifestyle, a lovely shop in Brookside, to meet Chicken Footstools in person.

Why should we support and buy maker and American made: Handmade objects can be unique expressions of special people, times and places. I think surrounding ourselves with treasured objects that bring joy and hold a story worth sharing is a wonderful part of being human.

How do you ensure quality of your brand and your products: The 'Art of Chickening' is a labor of love. Nothing is quickly made or touched by unfamiliar hands. We source all of our materials in the USA. Our artisans take cheery pride in their craftsmanship. Traditional manufacturing techniques encourage us as makers to slow down and enjoy the process of creation. When someone adopts a Chicken Footstool, we hope it is a family treasure for years to come.

Is flannel always in season: Absolutely. In honor of its classic appeal and this fine Folk community, we are designing a Flannel Flock of Chicken Footstools to be released for adoption later this fall. Please stay tuned!

How do you live authentically: I seek the Maker's beauty to keep my heart open, enlivened and ready to walk with others through this journey of life. My wonderful husband @evan.linville (suggestion: follow him!) love to adventure outdoors to witness creation together.

How do you find the divide between work and personal: My co-workers are friends and family so my work/personal life has always been blended. A friend recently suggested that each day should contain work, play and rest. I am finding this idea simple, sweet and helpful in this season of transition into motherhood.

American Field DC | 5 Must Visit Makers

 American Field is just around the corner. The Washington DC market is the final weekend of September, and we couldn't be more excited. While we try to contain our excitement, here are five must visit vendors at this falls market! 

The Washington DC market is September 30 - October 1 on the second floor of Union Market. 11-6 each day.

1) Ball and Buck — the brand that never misses an American Field market! Known for being one of the best made American made menswear brands, shop their booth for deep discounts on out of season items and staple pieces. 

2) Stonehill Design — everyone, especially those in Washington DC need something to brighten their days. Stonehill's one of a kind lamps and light fixtures are fun and funky additions to any space. We're obsessed with his industrial themed pieces. 

3) Solomon Chancellor — these handmade bags are honestly pieces of art. If you're looking to invest in a bag that will last for decades, and is made of the top quality materials, you'll want to spend some time with Solomon. 

4) Mark Albert Boots — They're sleek, yet timeless. Mark's boots are the kind you'll want to wear on the trails, on dates, and around the office. This twenty one year old boot and shoe designer has managed to create beautiful designs that are bringing the idea of craftsmanship back to footwear. 

5) Schon Dsgn — Who knew that pens were such an industry. Ian craft's pens that are perfect for the pen collector or the regular guy looking for a sexy pen to sign his checks with. Talking to Ian is getting an education in a design trade you may have never realized exists. 

Coming Soon! FOLK's Artisan Products in Small Shops!

We've been quietly working on this all summer...but its finally time to talk about it. As you may have noticed...we closed the online shop back in the spring. We decided it made more sense to license the FOLK name to a really amazing production house and allow them to create really amazing artisan quality products. Our first products will be the infused honeys. 

If you have a shop of know of one that needs to carry the FOLK goods please email the wholesale team today. || wholesale.folk@gmail.com.

Here is a preview of the collection:

Eclectic Eccentricity Jewelry || Meet the Maker

ECLECTIC ECCENTRICITY JEWELRY

MEET THE MAKER | eclecticeccentricity.co.uk

EE Jewelry or its formal name Eclectic Eccentricity is one of our favorite jewelry makers! Known for their nature themed styles and wonderfully fun photography we knew we had to learn more about this brand and the makers behind it!

How did you get started creating handmade jewelry? Honestly, I was stuck in a job I didn't enjoy and was really seeking a creative refugee that my head could escape to.  I had some gemstones and pieces in a box and just started - it really was that straight forward. When I ran out of gemstones, I ordered more; when they arrived, I was so excited that I got up at 2am to make them into necklaces because my brain was too buzzy with excitement. The buzzy brain never really went away, 13 years later I still have it.

Were you always interested in jewelry? I was always interested in design and how things fit together, ratios and symmetry - and playing with asymmetry. I come from a maths and science background, it's what I studied at university, so I think that analytical approach has influenced the designs! 

Did you know you would start your own brand, if not what spurred it? I wouldn't say I always knew I'd start my own brand, but I did always know, on a very gut level, that I'd do something different from the 9-5. At the time, I was aspiring to be an astronaut or work as an astrophysicist at NASA, but I'm still waiting for NASA to call. When I first began making jewelry, I quickly started developing ideas as to where I could take the business; I was working as a manager of a shop at the time so I started selling through the store and gradually over the next few months, the brand started gaining traction. I had a huge opportunity when a few months later I was featured by the website Daily Candy - overnight, sales went through the roof. It took a lot of work though, I gave up my job and my life to make the brand work. 18 hour days became my normal and there was never a moment where I didn't obsess over the smallest detail of things.

How do you get ideas for new products & photo shoots? Initially all the designs were my own as the business was largely run solo, but the team has now grown so we tend to work collaboratively on ideas. EE has very much become a brand which all of the team is a part of - everyone brings something different to the table so it's really pieces of all of us. From hiking to astronomy to our furry friends at home and travelling to far flung places, the pieces we create represent all the things that make our hearts beat. Our tag line is 'for the inquisitive of heart and inquiring of mind' and it's a motto we stick closely to when working on new concepts. Each piece tells a story.

What are your inspirations? How do your hobbies influence what you make? Is it cliched to say anything and everything? It's difficult to pin point precise inspirations, I think ideas come naturally and you don't necessarily know where from. I think we all try to fill our time with the things we love - being out in the wilds, walking the dogs, going out for long runs. These are the moments where your brain ticks it all over, the best ideas come when you're most yourself and filling up that happiness tank with fresh air gives the mind freedom to wander a bit. We're incredibly lucky and our studio has a huge balcony with incredible views over the city; we have tables and comfy seats so at lunch you can pop out, do some yoga or just enjoy your lunch in the sunshine. Without fail, we all feel revived and connected for the afternoon and that's the best inspiration there is.

What has been your biggest lesson?  This is easy - hiring the right people. A brand is only as good as the people behind it - you can have the best brand identity in the world but if you've got the wrong team it's impossible. If your team can't connect, how could your customer? Over the years there has been a lot of trial and error and going from a place where the company was a one woman band to suddenly having to share that load with others has been a tricky one. It's never something I'll perfect, but I try to trust my gut when taking on new people. Really, it's about knowing your tribe and putting together a group of people who are reading from the same page. You work with the same few people every day for 5 days a week, you have to get on and you have to know how the others work. We're an incredibly close team (seriously, sometimes we're all like those 'cute' couples who finish each others sentences) but that level of understanding has come from knowing each other so well and all working towards the same goal. I never thought I'd have a group of people work for me who cared and were as emotionally invested in my brand as I am. I've had to make some tough choices and there's the lesson - don't do harm, be kind, but make sure you hire the right people (no pressure).

What's your favorite thing about sharing EE Jewelry with others?  Seeing it all over the world! EE has so many international customers, from people who buy direct from our website to those who buy via our little army of stockists, seeing how far we can make the EE net reach is exciting. It's like a community and that makes my face beam rainbows. On the other end of the spectrum, seeing our pieces being worn in our own neck of the woods is so, so, so amazing, I can't even begin to tell you. I was walking home from the office recently and walked past a girl wearing our 'You Cannot Be Cirrus' necklace; it was all I could do to not say something. It's not an exaggeration or a sales line to say that every piece is made with so much love and care. Our relationship with our customers is paramount and the wonderful feedback we get makes us so happy.

What's been your best advice you've been given? Many years ago when the business was first starting to expand, it was stressful and I struggled. I was finding it hard to know how to structure my days efficiently and suddenly I had a major high street retailer in the UK calling me in for a meeting. It was scary, I felt stuck and I had zero experience.  A friend called Jason said "say yes, you'll make it work later". So I did and it worked. Tina Fey said something similar a few years after that with "say yes, and you'll figure it out afterwards". Guessing she and Jason must have had a chat at some point. It's by far the best piece of advice I've been given - because 100%, you'll always figure it out.

What's been your biggest challenge? The downside of saying yes means sometimes you are left in a pickle.

The scaling up of the business is a challenge. Knowing those tipping points, when it's time to start investing more both in terms of money and time, is vital. I guess it comes down to your gut again - most of my business decisions are gut based with a small basis of paperwork and numbers! Working with big international companies is challenging, they bring with them their own demands which can affect how you choose to run your business, not to mention how huge orders can play with your cash flow when a 6 week wait for payment is the expected. It's all good though, running a business is the harshest learning curve but it makes you learn hard and fast!

— SHOP: eclecticeccentricity.co.uk

Woolrich | American Made

STORY: HEATH STILTNER | PHOTOGRAPHY: BEN ASHBY | BOOTS: WOOLRICH

CAMERA: FUJI X100F

Just after the American revolution, but before the Civil War, the Great Depression, two world wars, and the Cold war, rural north-central Pennsylvania was little more than a largely spread out collection of family farms that collectively formed small communities. The United States was a small nation of only 24 states, only slightly developed, and surround by wilderness completely. It was in one of these small communities that one of America’s oldest heritage companies planted its roots. When John Rich II boarded a ship in Liverpool early in the nineteenth century, it’s doubtful he could’ve ever imagined that his voyage to the land of opportunity and entrepreneurship would allow him to build such a lasting legacy but today the family tradition and the mill still stand, a testament to the 183 year-old and oldest-running woolen mill in the U.S.

In 1830, When John Rich II moved from a small community near Philadelphia to the north-central community of Little Plum Run, Pennsylvania, the area was little more than the typical landscape of family farms and lumbering communities. The son of a wool carder – the process by which wool fibers are straightened – Rich had migrated to the U.S. years earlier with a great depth of knowledge about the wool industry. It was using this knowledge that he first began his career in operating woolen mills in Mill Hall before moving to Little Plum Run to join his business partner Daniel McCormick where they would begin the legacy that is Woolrich. Little Plum Run acted as the perfect beginning for the young upstart, so much so in fact that by the fourth year they had outgrown the small community. With a growing production demand, the limited access to water power for their growing factory operation forced Rich and McCormick to relocate the mill to a nearby community called Chatham Run in 1834.

The Pine Creek Township began development first with the establishment of a sawmill that would build three log homes for the Rich family and their mill employees, along with a three-story brick woolen mill factory measuring thirty-five feet by fifty-five feet. In 1843 Rich bought McCormick’s interest in the company, becoming the sole proprietor and going on to turn the township into Woolrich, PA, the home to eight generations of the Rich family who still own and operate the company today. From that point, the community around Woolrich sprang to life, with several generations of Rich’s starting community housing, the Woolrich Community United Methodist church in 1868, and the iconic mile-long drive into town lined with 50-foot pines planted by members of that church after the unfortunate passing of M. B. Rich in 1930. The Woolrich community is one that seems untouched by modern industry, still made up of the families who have worked the mills for generations, along with Rich and Brayton families.

The Rich family has always controlled the company in one way or another and the current president, Nick Brayton, and vice president Joshua Rich, are no exceptions as they represent the seventh and eighth generations of the Rich family. Nick’s father Roswell Brayton, Jr. was a sixth generation Rich whose parents, Roswell Brayton, Sr. and Catherine Rich, moved from Rhode Island back to Woolrich, PA. in 1953. Robert F. Rich, great-grandson to founder John Rich, had asked that his daughter Catherine move to Woolrich with two-year-old Brayton, Jr. so that Brayton, Sr. could help run the woolen mill and modernize the factory. Brayton, Jr. grew up in the community of Woolrich and recalled in his opening letter to Woolrich: 175 Years of Excellence that his childhood was filled with memories of sneaking into the woolen mill with his cousin John William Rich and jumping from one 500-pound bale of wool to another while sneaking by the factory watchman.

Brayton, Jr. passed unexpectedly in 2007, leaving the Woolrich legacy in the hands of his son and the 7th generation of the Rich family, Nick Brayton. In 2010, Nick and his cousin and 8th generation Rich, Joshua Rich, started to take up ownership of the Woolrich, Inc. company together. “Throughout my college career I never planned to be the President of Woolrich,” Nick admits. “I grew up in the factory like my father, but I remember how late he had to work and how frustrated it made him sometimes. I had boiled it down to just that thought, and like most kids in my situation I guess I thought that wasn’t what I wanted.” However, when Nick was asked to take up the position, he knew it was the right decision for him and for Woolrich. 

Since taking up control of Woolrich, Nick and his cousin Josh have started the transition into bringing some of Woolrich’s most popular items back to domestic manufacturers. “We’ve always woven our own wool here at the mill,” Josh says, “but in the late 80s and early 90s we had to start manufacturing some of our most popular items abroad to keep up with market demands. Now, we’re working to bring back some of those most classic items back, like the Woolrich Buffalo Plaid Shirt Jac.” Josh and Nick enlisted the help of their popular Italian branch and Executive Vice President Patrick Nebiolo to help bring back to light that iconic American heritage past the company is known for.

The last couple of years have seen tremendous growth for the company in finding a new younger audience in heritage-minded Generation Y. “We started taking our shirts and blankets to Penn State tailgating events and realized we had a whole new audience that was aware of our company history and standards, they’re now some of our best clients,” says Leah Dole, Woolrich’s marketing and advertising director. Leah has started collecting swatches of the company’s past through archiving customer’s antique and vintage Hunting Shirt Jacs. 

“We want to keep the stories of everyone’s history with Woolrich alive. Those stories are so much a part of our community here,” Nick explains, “we have families that have worked here for generations. That’s the great thing about our products too, not only can a grandson have the same style Shirt Jac that his grandfather wore hunting, but he can inherit it.” The Woolrich family and company are still very much alive in Woolrich, PA. With its iconic pine-tree-lined mile-drive into town and 1830s mill, the town stands as a gleaming example of American industry and its lasting quality.

Meet the Maker | Aviate

By now you've probably seen at least one or two people wearing those airport code hats. Have you ever wondered where or why they're made? I was curious...so I went straight to the maker to find out why they've become so darn popular. 

Aviate, a lifestyle brand based out of Birmingham, Alabama crafting signature travel products around the three letter airport codes. For millions of travelers, these airport codes evoke memories of journeys past, adventures ahead and the comfort of returning home.

Aviate was founded in 2015 on the idea of encouraging explorers to Play Hard & Travel Often. It has since established itself as a must-have travel accessory with its signature three letter airport code hats turning lazy hair days into hometown-pride staples. The first Aviate hats were produced in Founder Ben Lancaster’s home city of Birmingham, AL with the BHM airport code. Only 100 samples were made and they sold out in under two days. The company has since expanded into 500 retail locations across the country and offering more than 100 codes for cities ranging from Key West, Florida to Honolulu, Hawaii.

At Aviate, The Motto “Play Hard. Travel Often.” Is more than just a catchy tagline – it’s a way of life. And true to the brand’s unofficial motto, to work even harder, Aviate doesn’t plan to rest its laurels solely on the success of their hats – no matter how many thousands more they may sell. Aviate is the place where community takes off! They pride themselves on being a giveback brand, working with organizations such as Make –A- Wish Alabama, The Exceptional Foundation, and His Hands Mission.  In 2017 alone, Aviate has donated over 15,000 hats across the United States and around the world. 

To continue the discussion we asked the team behind Aviate a few questions about business

WHAT IS YOUR FAVORITE ASPECT OF SHARING AVIATE WITH OTHERS: Though the concept is simple, the idea of the brand is deeper. Aviate is a good way to identify with your community. Everyone takes pride in where they’re from, or where they’ve been, or where they want to travel to, and the airport code identifier is what we use to help build community.

WHAT IS THE GREATEST LESSON THE COMPANY HAS LEARNED: Much of Aviate’s success in the past two years is due to our commitment to doing whatever was necessary to get the brand off the ground. However, the greatest lesson was to be sure to align ourselves with positive relationships that had our best interests. 

WHAT HAS BEEN THE BIGGEST CHALLENGE: Maintaining our success and delivering more products beyond our signature hats. And true to the brand’s unofficial motto to play hard, travel often, and work even harder, Aviate doesn’t plan to rest its laurels on the success of their line of hats- no matter how many thousands more we may sell.

WHAT IS NEXT FOR AVIATE: The brand hopes to extend beyond its current collections in the southwest, northeast, northwest, and midwest. “That just puts the good pressure back on us to reinvent the wheel, reinvent our hat, and always be changing and evolving into ultimate travel brand.” Aviate plans to expand product (luggage & weekender bags) for all travel needs.

USE CODE "FOLK17" FOR 15% OFF YOUR ORDER AT:

— SHOPAVIATE.COM

— @AVIATEBRAND

PHOTOGRAPHY SHOT WITH FUJI X100F

Undress to Impress || Related Garments

Last week Heath, Trey, and I went out into the woods of Kentucky to shoot some images of Related Garments underwear and socks. After shooting was complete I asked the folks at Related Garments to tell us a bit more about the brand...

David and Mike Appel were prone to fighting over almost anything as kids, even the unique underwear their mom would bring home from the department store. Looking back, it was this very underwear that gave the brothers the infinite confidence of superheroes as they’d spend countless hours running around the house and yard. Fast-forward years later and the brothers had a revelation: the women in their lives were always giving them raving compliments on their refined taste in underwear. As they set out to disrupt the clothing industry they found a very common theme: when women were asked, “What is the one thing you’d change about your man?” their overwhelming response was, “his underwear!”.

Time after time, when faced with the chance to change one thing about their guy, women continued to say they would kick those ratty, mix-matched undies to the curb. Time to make a change. RLTD spent years sourcing the best fabrics and most responsible manufactures in order to get a quality and affordable product to our customers. Our production partner is certified by the Worldwide Responsible Accredited Production (WRAP) dedicated to promoting safe, lawful, humane and ethical manufacturing. Related was built on the belief that too many men are ignoring a quick and effortless way to improve their style: upgrading their underwear.

By presenting guys with simple, coordinated, and comfortable options, David and Mike have made it easy to ditch your gross, old underwear and put on a more refined set of undergarments.

For David and Mike, Related is about much more than just introducing men to a new way of thinking about style, it is a vehicle for raising awareness around some of the biggest health challenges facing men today. This includes working with The Movember Foundation to “change the face of Men’s Health” through combating various cancers such as prostate cancer.

— relatedgarments.com

Nature's Kindle | Meet the Maker

When most students are trying to make it through college, they get a job waiting tables, but because he was already burning a candle at both ends that didn't work for Diosdado Velasquez. When his hectic college days started to make money tight, he started making candles. That small idea because a small venture in time, and eventually Nature's Kindle was formed.

How did you start Nature's Kindle?

Nature’s Kindle began as a crazy side hustle during college with an impossible internship schedule and the need to pay my bills.  I was looking for a way to get by but was unable to have a typical “college” job, so I decided to hone in on my entrepreneurial spirit and go for it.  

Who taught you to create candles and fragrances, or were you self-taught?

I started Nature’s Kindle buying and reselling candles that I felt had scents inspired by nature, but truly didn’t own the brand until I started developing my own products and learned how to make them by hand.  I did some research and found a class, where I learned the basics of candle making. That is also when I learned about soy candles and the natural benefits of working with soy wax.  From there, I started blending fragrances and developed our signature scent Woodlands. 

What was the first product you made and how was it received?

The first candles we ever made were heart shaped candles for Valentine’s day.  It was our first show and we went above and beyond for what we thought would be “popular” which was the total opposite of who we are.  That was a huge learning lesson for us to be ourselves.  I literally sold 1 candle and decided from then on to go with my gut and properly brand my business to truly represent who I am.

Did you know you would start your own brand, if not what spurred it?

When I first started making candles I had no idea that I would start my own brand.  Once I knew I had a product that customers started coming back for, my wife and I had a heart to heart about what our goals were.  We wrote down what was important to us and how we felt our brand should be represented, and Nature’s Kindle was born.  As we are always inspired by nature, we felt we should always have scents inspired by nature and we took it from there!

How do you get ideas for new products & photo shoots?

We have a few product ideas lined up for the upcoming year that are in line for Nature’s Kindle.  We’ve thrown around a lot of different ideas but we always come back to who we are and what we need to continue representing.  Keep it simple.  Our photo shoots are usually in house and collaborative with our awesome photographer, lots of natural light, and based around nature inspired home décor.

What are your inspirations?

My wife and I inspire each other.  Our business inspirations are almost always on a road trip to the mountains, hiking and talking, or late nights at the warehouse after about 10 cups of coffee.  As long as we are together we are inspired.

How do your hobbies influence what you make?

We love hiking, backpacking, camping, and just generally hanging out outside.  During our adventures we love to dream big and loud and figure out the next scent or product we can start working on.

What has been your biggest challenge?  

My biggest challenge was taking the leap of faith to take this on full time in 2016.  While working full time and having a steady income I was able to play it safe.  Both Nature’s Kindle and my previous job required full time attention so with the moral support of my wife I took the route that allowed me to live my dream of being an entrepreneur.

What's been your best advice you've been given?

The best advice I had been given was to chase your dream and give it all you have to make them come true. 

 What's your favorite thing about sharing Nature's Kindle with others?

My favorite thing about sharing my product is seeing the reaction of when they pick up and smell our candles.  Scent is a huge memory trigger for most people, so to hear about my customers memories when they experience our candles really makes my day.  I love hearing feedback from my customers and as we grow I hope to share more of our story and journey with others and inspire more people to experience nature as well.

Designs from Upstate: Meet Wolf Jaw Press

We love upstate New York! between Earth Angels, Upstate Stock, and now Wolf Jaw Press we are itching for a visit! Recently we sat down with Alicia Burnett, the owner of Wolf Jaw Press for a brief chat about what she does, why she is a maker and why you should support American made. 

FOLK: Hi! Please introduce yourself.

WOLF JAW PRESS: I’m Alicia Burnett, and I am a designer, artist, and all around maker. I’m also the sole proprietor of Wolf Jaw Press, a small independent printmaking studio that produces fine art screen prints inspired by the beauty of the natural world.

Where in the world are you located? 

Right now my studio and I are located in the northern Hudson Valley region of New York State. I’m really happy living and working here. I think it’s a great location for makers like me that love nature and feel more comfortable living in the country versus living in a city. The countryside and farmlands of Upstate New York are a beautiful place to live; it can be quite rural, but it’s not so rural that I feel isolated and disconnected to the surrounding makers and local arts communities. I love the fact I’m surrounded by serene farmland and plenty of open space while still being close enough to New York City, Hudson, and Albany to be physically involved the art communities of those cities. 

Why are you a maker?

I am a maker because it feels like the most authentic and natural way for me to live my life and make a living for myself. I am a maker because for as long as I can remember, I have had an insatiable compulsion to create. It’s just something that is in my DNA I guess. 

What do you make?

Through my studio, Wolf Jaw Press, I make limited edition screen prints. 

How long have you been a maker?

While I’ve always identified as being a creative, artistic individual with a strong desire to make and create, professionally, I haven’t been a maker for that long. I graduated with my MFA from Pratt Institute in 2015, and shorty afterwards I established Wolf Jaw Press. I’ve been a professional maker for less than year! Establishing my own studio and business has been quite the process, but putting in the long hours and hard work has been so worth it. Everyday I learn something new, and seeing my studio slowly but surely grow and flourish gives me an indescribable sense of satisfaction. 

Why did you decide on what you do?

It took me a long time to find myself artistically. I attended the Rhode Island School of Design where I spent most of my time as an undergraduate student trying to find a medium that felt comfortable for me. I watched so many of my friends as freshman and sophomores immediately gravitate towards a specific major, and then to a specific medium or process. Meanwhile, I felt like I was interested in too many things. I wanted to do any try everything, but nothing I artistically experimented with felt right. 

It wasn’t until the tail end of my junior year that I had a moment of clarity. On a whim, I decided to take a screen printing class with RISD’s printmaking department during the spring semester of my junior year. Within weeks I was completely in love with the screen printing process, but it still took me a few years to find the courage to establish my own screen printing studio and business.

The catalyst that finally pushed me to take the leap of faith and start my own studio were the repeated failures I had at trying to break into the corporate world of design. After my graduation from RISD with my BFA, and then from Pratt my MFA, I had interview after interview with companies and design firms, but it seemed that no one wanted to hire me. In hindsight, these “failures” in getting hired, while discouraging and frustrating at the time, pushed me to realize that maybe I should try to open my own studio and be self employed.

Favorite part about being a maker?

There is so much I love about being a maker! In short, I love the freedom and control it gives me in my personal and professional life. While being self employed undoubtedly comes with an expected level of uncertainly and stress, I have been able to experience a level of freedom that is both liberating and exhilarating. By being a maker, I get to do what I love everyday and I get to be my own boss. I decided what I want to make and when I want to make it, I create my own hours, I decide what projects and collaborations I want to work on, and I get to decide how and in what direction I want my business to grow. 

I also love that each day always hold something new and different. I could never have a job where I do the same thing everyday sitting at a desk. As a maker and a self employed artist, I get to first and foremost create the art that I love to make, but I also get to explore and learn about financial management, business strategies, legal procedures, accounting, and marketing. I’m learning and exploring so much. I find that my days bouncing between slinging ink in the studio, compiling and analyzing finical reports hunched over my laptop, or researching small business growth strategies are engaging and deeply rewarding. 

Why support makers?

When you shop for items made by artisans and makers, you can expect receive high quality goods crated with care while your dollars contribute to and strengthening a local economy. By supporting makers, you are also helping support someone’s passion. We makers care so deeply and passionately about what we do, and through buying our goods you enable us to make a living off of our authentic passion for creating. 

— Wolf Jaw Press

WILD + HABIT

THE INSATIABLE PURSUIT OF CREATING TANGIBLE BEAUTY FROM WILDERNESS // SEEKING MAGIC // FOSTERING SENTIMENT. 

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Recently I sat down with the folks behind lifestyle shop and brand Wild Habit in Oceanside, California to learn more about their brand, their mission, and their love of nature. We also learned they plant a tree in Tahoe National Forest for every purchase in their store!

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Who are you?

We are makers. We are best friends. We are stylists, artists, consultants, photographers, and collectors. We are wanderers, shakers, and movers with roots in to two magnificent coasts. Both Danielle Quigley and Sue Fan grew with the trees in the eastern deciduous forests. It was there we found art, meaning, a lot of poison ivy, and our insatiable pursuit for all things beautiful. We met over ten years ago chasing ice and adventure in Antarctica and haven't slowed since. We've shifted our focus from our full time photography jobs to pursue our greatest passions together in the amazing state of California: To create, to forage and explore, to seek and share.

What is your business?

We wander and forage in search of natural materials. We collaborate and create handmade products and installations from our found, natural materials. Staying true to natural beauty and to our craft, we are impulsive in gathering (picking up anything we find interesting) and deliberate in our execution (finding the best way to show of the inherent beauty of the material). We illuminate birch bark, carve bones, wear feathers and stones. Our WILD HABIT keeps us exploring & creating - from our back woods to the beach to the mountains and world-wild. Making beauty from nature is what do and what we love - from jewelry to lighting, wall art to table art.

Why are you a maker?

We want to bring the beauty of the earth into every heart and home. The more beauty we can share from the earth, and the more we stress the importance of preserving Earth's natural beauty (by planting trees, by sponsoring beach clean ups, by donating a percentage of proceeds to great organizations), we hope to make a small difference in how people see, feel, and shop.

Why should we support small makers?

We are real people. We should support those who live with the land, those who work to make it better, those who farm, and build, and create, those who work hard daily to keep craftsmanship alive, those who work to produce beautiful, thoughtful, and real wares, and who have amazing stories to share. Supporting small makers is the greatest step towards reconvening with the earth and people, and seeing what it truly means to be made with love.

Why did you start your business?

We want to be a part of a community that consists of artists and makers and lovers and thinkers and doers.

What inspires you?

Definitely the great outdoors. It's a very wild habit.

— www.wildhabit.com

Own Less, Do More: An Interview with Zack Helminiak of Nomadix

We spoke with Nomadix Co-Founder Zack Helminiak to discuss products that blend well with a functional lifestyle, being active, and how one eco-friendly towel can do it all.

How did you get started creating?

Zack: In the winter of 2008-2009 we were all working for Vail Resorts in the Rocky Mountains. Chace was a snowboard instructor, Hunter was on-mountain guest services, and I worked in a rental shop. We had many adventures that year, including a springtime trip to Canyonlands in Utah. That first night was sat around a campfire overlooking the Canyon, sipping cheap brandy (Hunter’s camping M.O.), and hatched the idea for a company that makes eco-friendly, multi-purpose travel products. Shortly after landing in California, we began designing a towel that fit the California lifestyle of weekend camping, weekday surfing and yoga, and really anything you can throw at it.

Who taught you to start your own brand, or were you self-taught?

Z: For the most part I would describe us as self-taught, although I wouldn't want to take away from anyone that has given us advice along the way. We’ve received advice from family, friends, and other business owners in Southern California that was definitely formative. Small businesses also lean on each other to promote, throw events, and give advice, and we have benefitted from that community. But if you look at the day-to-day of running a business; we wanted to build a brand that is a voice for environmentalism, and in that we are carving our own path, not taking shortcuts, and much of that is self-taught.

Did you know you would start your own brand, if not what spurred it?

Z: All of us have had a creative, entrepreneurial spirit, since we were young. I don't want to say that I knew the future, but none of us took much convincing once the idea for Nomadix formed.

How do you get new ideas for products and photo shoots?

Z: Ideas for our products, both in function and design, come from travel. Our products are designed to perform in every activity you encounter, they have travel inspired prints, and we test them thoroughly on the road. Our photos are typically not from a photo shoot. They are almost always documented photos of our travels, and we always bring a towel.

That goes for customer submissions as well. Our customers, whom we love, have sent in photos of themselves with a Nomadix towel on all seven continents. Even our best photos are much more candid than they might appear.

What are you inspired by?

Z: We are inspired by adventure travel and environmental activism. Companies like Patagonia, leaders like Doug Tompkins and Elon Musk, the photography of Chris Burkard, our friends at Changing Tides Foundation, and the folks that run Fashion Revolution. There are a lot of voices, large and small, that speak up for the environment and respect the outdoors. We believe that the most important players in combating climate change are consumers, and you see a similar mentality in the campaigns run by some of our role models.

How do your hobbies influence what you make?

Z: Our hobbies are very directly responsible for the creation of Nomadix. We are all very active, whether it’s surfing, yoga, traveling, camping, or rock climbing. We also spend a good deal of time traveling internationally, and are very passionate about the environment.

A few years ago there was a specific towel for yoga, a different towel for camping, and another towel for the beach and surfing. It seemed both expensive and wasteful to buy three/four towels when one would do, so we created a towel that performed in every activity. We decided to make it 100% recycled according to Global Recycle Standard to keep plastic out of the ocean, and the Nomadix towel was born.

What has been your biggest challenge?

Z: Our biggest challenge is that we want to make a big impact, but as a small business you have to start slow. But starting slow is also our strength. We have built the business in a very “grassroots” way, starting with crowd funding, then going door to door at yoga studios and surf shops in Southern California. It was a slow process, but it makes all the difference to meet your customers face to face. If we started with a bigger advantage (money, connections, etc.), we might not know our customers, and our business, as well as we do.

What's been your best advice you've been given?

Z: The best advice I’ve been given was on a 10-day camping trip when I was a kid. Our camp counselor told us the number one rule is “leave no trace.” This is something that we struggle with today. Consumers rarely think of the product life cycle when they buy a product. Where does the packaging go, how long will I use it, can it be recycled?

We believe that every product should have a carefully thought out plan for the end of product life, which is why our towels are 100% recycled and recyclable. Our next phase of the company will be to create a recycling system so people can turn their towels back in when they are done with them. Our towels are durable and we’ve only been around for two years, so this situation has not come up yet.

What's your favorite thing about sharing your art with others?

Z: The best thing about sharing our art with others is the photos we get from travelers. We’ve gotten photos from every continent now, including Antarctica, so there are tons of customer stories.

One that stands out in my mind; A recent customer, Lexi, did a 14-day bike packing trip in Tanzania with The Foundation for Tomorrow, from Mt Kilimanjaro to the coast. The organization does amazing work in education, and they usually bring a few students on the trip. The Tanzanian student that joined them on the bike trip had never seen the ocean before, so it's was very inspirational. During the trip, Lexi thought to snap a photo of her Nomadix towel and send it to us. It’s so special to be included in moments like that.

For more on the Nomadix brand, visit www.nomadix.co

Lanona

We recently spoke with the man behind Lanona, Ben Ransom, about seeking inspiration, personal hobbies, and how wanting one pair of custom shoes turned into the creation of many shoes for his very own company.

How was Lanona founded?

Ben: Our brand first started when I went on a search for a custom pair of shoes. I found a shoemaker in the US that had been hand-stitching shoes for over 30 years and recently setup a small operation out of his garage. Through the process of working with him, adjusting designs and observing what a quality shoemaking process looked like, it sparked my interested to start a footwear brand.  I continued to work with this shoemaker for over two years before our brand was launched. In addition to product development, I’ve been lucky to partner with @ocupop for our brand identity and overall design, they’ve been instrumental in telling our story and connecting the dots with where we want to go as a brand.

Were you always interested in starting your own business?

B: I was. I studied Entrepreneurship in college and have family members that ran their own businesses. After school, I focused a lot on experience and sought out diverse opportunities to build a broad range of skills like - marketing and sales for a manufacturing company, field work - installing towers for wind energy farms, and selling vintage gadgets to name a few.

How did you learn the trade of boot making?

B: I don’t personally construct each boot from start to finish and don’t want to take away from the talented craftsmen and women we work with on a daily basis. But all of my knowledge within the industry has been self-taught. I can attribute most of where I’m at now to -  getting out there, not being afraid to ask questions, being humble, and building a network of people you can trust and rely on.

How do your hobbies influence what you make?

B: I enjoy sailing, we have a sailboat on Lake Superior. The Spaulding boat shoe is a direct inspiration from being on the water. It’s definitely my go-to shoe while sailing. Our Harrier outsole is super lightweight and gives surprisingly excellent grip on the boat and dock.

How do you get ideas for new products and photo shoots?

B: A lot of ideas come from vintage footwear. Gokey was a footwear manufacturer based in Minnesota that offered a wide variety of styles and I’m always scanning eBay and other sources for interesting designs they had. As for ideas that are finally produced, we try to envision the customer and how each style will be used on a daily basis. With that in mind, we work towards structuring a photo that would resonate with that vision. Additionally. we’ve been lucky to partner with some really great brand ambassadors who naturally work well with our existing styles and we give them freedom to be creative with our products in the field.

What's been your biggest challenge?

B: Our biggest challenge has been getting our brand in front of people. Lanona is a true bootstrapped operation and we don’t have investors or a trust fund to dip into to put towards a sizable marketing and advertisement budget. We have to rely on word of mouth, and let our products speak for themselves. This is a slow growth approach, but we believe that operating lean now, will pay off down the road.

What are your inspirations?

B: A big part of my inspiration for Lanona is weather related. Having a home base in Minnesota, the elements can get pretty harsh, especially in the winter. Our products need to accommodate for that fluctuation in temperatures and weather conditions. Another inspiration is the focus on sourcing and producing all of our products in the US. Working closely with everyone involved with our production of our brand is inspirational and motivation to continue to grow our business and be competitive within a global market.

What's been your best advice you've been given?

B: As we continue to grow as a brand, I like to keep this saying in mind, which was given to me from @leatherworksmn - “little pigs get bigger, big pigs get slaughtered”

What has been your biggest lesson?

B: Don’t bite off more than you can chew. Focus on what products or services resonate best with your company and build off of that. Don’t compromise quality to accommodate growth.

What's your favorite thing about sharing Lanona with others?

B: The favorite thing is seeing our product out on the streets. It’s great to see what was originally a concept/design/sample, turn into a boot that someone wears around town.

For more on Ben and the story of Lanona, visit www.lanona.co

American Field - Nashville

This past weekend we had the pleasure of being at American Field's first pop-up market in Nashville, Tennessee. Taking place at Track One, just outside from downtown, an eclectic and creative group of American made makers opened up shop to the people of Music City. We wanted to feature a few of our favorite brands in attendance who we feel should be your favorites too. Check 'em out! Photos by Zack Peterson

Be sure to come to the next American Field market happening in Brooklyn, NY on December 3rd and 4th! For more details, click here and don't forget to follow American Field on social media (Instagram, Twitter)!

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B u l l

a n d

B u c k

Boston, MA

Ball and Buck; a brand designed around one mans vision to create the best American made clothing. Created for the man that believes in quality, integrity, tradition, the wildness, and the excellence that only American can produce.

For more on Ball and Buck, visit ballandbuck.com or follow on Instagram, @ballandbuck

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R A N G E R

S T I T C H

Nashville, TN

Nashville local Matt Davidson is the master behind the machine of Ranger Stitch. Creating beautiful custom Chain stitched art in the bed of his Ford Ranger, this one of a kind look is a forever classic.

For more on Ranger Stitch, visit rangerstitch.com or follow on Instagram, @rangerstitch

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T H R O N E

W A T C H E S

Brooklyn, NY

Starting out by giving vintage watch faces new life by re-strapping them with a  new, top quality leather band, Throne Watches has seen much success since launching. Now having made three original lines (1.0, 1.5, and 2.0) as well as various leather goods, the guys at Throne are eager to see what time will tell for them.

For more on Throne Watches, visit thronewatches.com or follow on Instagram, @thronewatches

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L I L Y A N 

J A M E S

Nashville, TN

With a handbag collection made from equestrian leatherwork, Lilyan James' philosophy behind each and every piece is to cater to the everyday woman; creating lifelong bags that are each individualistic in their own way. Whether you're on your way to a meeting, wandering around the city at night, or rushing out the door for brunch, each shape of every accessory is crafted to help you live your best life.

For more on Lilyan James, visit lilyanjames.com or follow on Instagram, @lilyanjames

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W H E A T

& CO.

Nashville, TN

Dan Rouse of Wheat & Co. offers a top notch selection of quality made apparel and lifestyle goods right here in Nashville. Partnering with local barbershop Scouts, the two believe that quality wins all for a purposeful life. 

For more on Wheat & Co, visit wheatandco.com or follow on Instagram, @wheatandco

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M O R T O N

&

M A B E L

Nashville, TN

The best in children's clothing is here, and it's brought to you by Mortan & Mabel. Started on the idea that clothing for growing kids should be simple and timeless, while being made with the finest of fabrics to be passed on for many years. Made in the U.S.A. and working with Soles4Souls, there's no other way to dress the next generation.

 

For more on Morton & Mabel, visit mortonandmabel.com or follow on Instagram, @mortanandmabel

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O'SHEA WOODWORK

Meet Benjamin Shea. He is a maker that runs a small business in Pennsylvania crafting beautiful pieces of wooden furniture. Hearing from him and being able to see his fantastic work was an absolute delight. 

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Photo by  @rafael_fontana

My name is Benjamin Shea and my wife's name is Amanda Shea, together we run O'shea custom woodwork and furniture design located in Lititz, PA 

I always loved working with my hands, creating, building and fixing things. 

I used to be in the music industry but found that I enjoy crafting furniture better. 

I made the jump over to building furniture before I was married, I figured it was the right time and I had recently moved to a farm house that had more room for me to build. 

My wife and I design everything we build, we love working with wood and creating beautiful functional pieces that fit people's need and style. 

We've built so many pieces and in so many styles over the years but have come to find that we love simple and clean lines to our pieces, more mid century/Danish influenced. Our favorite wood to work with is probable walnut because there is so much beauty in it and it's a long lasting wood. 

We have seen that the more we grow and find our own style and make furniture that we love and turn down some jobs because it doesn't represent us that well, the more we grow as a business. 

We live in a farm and live a pretty quiet life, we love it that way. We have 5 dogs and love having them around in the shop. 

We love meeting new clients and making relationships with them, being genuine, thankful and actually caring about people creates a beautiful life in where everyone that you meet becomes a experience that brings more joy to what we do. 

Every piece we make has a lot of attention and that is something that translates and is clear in our products, nothing is just ran through without being looked at over and over. 

From the beginning of the process, quality is never compromised because styles will change and people change but our pieces are made to live long past all that. 

Our lumber is responsibly sourced and we know all our suppliers pretty well, we take our dogs to play with their kids and we try and make it about more than just making money for everybody. 

 Photo by  @rafael_fontana

One of the biggest lessons we have learned is how to communicate better and find out what people want. People don't always know what they want, even when they "know what they want" 

Our products can be found both on our site and on Etsy. We ship everything anywhere in the USA. 

We aren't a big company and we don't plan on having a bunch of employees ever because we don't want to lose contact with our clients and we want to be able to know who they are and they can just call us and talk to us. 

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O'Shea Woodwork is a business that embodies the values that we cherish here at Folk. Family, hard work, authenticity. Check out any of the links below to share you support for the important maker movement that they belong to. 

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ETSY 

OSHEAWOODWORK

           WEBSITE 

OSHEAWOODWORK

INSTAGRAM

@BENSHEA

Our Favorite Southern Maker Instagrams

The Maker Movement is incredibly important to be aware of and a part of. It creates jobs, quality goods, and allows for sustainability, creativity, & durability to thrive. Take the time to support not only the Makers that have stuck out to us below, but also the ones in your area. It is vital that we don't just consume, but we also create. 

ManReady Mercantile @manreadymerc

Founded 4 years ago by Travis Weaver from Zephyr, Texas, ManReady Mercantile is the epitome of what being a maker is all about. Their small business is founded on the principles of honesty, hard work, and integrity. ManReady Mercantile sells a wide array of high quality goods catered specifically, but not exclusively to men. Not only are they makers themselves, but they are always looking to work together and collaborate with other makers to continue creating goods that will last a lifetime. 

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Great Bear Wax Co. @greatbearwaxco

Great Bear Wax Co. are makers who sell memories with a wick. Based in Birmingham, Alabama, GBWCo was founded by Jake Carnley with the idea that lighting a aromatic candle is like igniting a memory or moment. From Lavender  to Tobacco Bay to Rose, the scents they capture in wax are delightfully soothing. The Great Outdoors seem like only a flick of a lighter away when there is one of these Great Bear candles in the room.  

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Loyal Stricklin @loyalstricklin

The craftsman at Loyal Stricklin can be found working in their studio near the railroad tracks in Opelika, Alabama. Fed up with mass produced low-quality goods, Michael Stricklin founded this durable goods company to commit to making goods of the highest quality from the best materials. Their handcrafted and American made leather products are not only appealing to the eye, but durable and practical as well. 

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Lucy's Inspired Jewelry @lucysinspiredjewelery

Lucy's Inspired Jewelry is handcrafted and uniquely made from vintage chandeliers, architectural salvage and found keys. Another maker found in Alabama, Lucy Farmer definitely has a creative eye for design and repurposing. She does not merely craft jewelry, but strives to make a difference in her community. One of those improvements is raising awareness for sex trafficking by donating to a local organization in her city. This maker is using her brand to give inspiration and spread beauty all while making fashionable pieces of jewelry. 

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Sturdy Brothers @sturdybrothers

These two brothers are dedicated to creating waxed canvas and leather goods that are handcrafted with American-made materials. Located in South Georgia, Sturdy Brother's products are made for those who still enjoy getting their hands dirty. Sturdy Brother's lives up to its name by its desire to create and craft beautiful goods that will last, while also rekindling craftsmanship in America. 

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Elizabeth Suzanne @elizsuzann

Elizabeth Suzanne is a clothing company based out of Nashville, Tennessee. Yet, they are so much more than just a style of clothing. A community of diverse and powerful women make up the company and customers of Elizabeth Suzanne. They are committed to making garments from amazing, durable fabrics with designs that are practical, timeless, and elegant. Their commitment to quality and customers is something seldom seen in the retail world today. 

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Old Try @theoldtry

Old Try is home decor for Southerners made by Southerners who are living in Boston. They have expanded to make art for other regions besides the South, so don't worry all of you north of the Mason/Dixie line and in the Wild West. Their decor encapsulates the unique essence and character of each state. It is patriotism with tact and style that is seldom easy to find. 

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J. Stark @starkmade

Based in Charleston, South Carolina, J. Stark creates bags, accessories, and homegoods meant to last. Their goods are crafted with a timeless and authentic aesthetic paired with usefulness and practicality. They have a wide variety of styles and colors to choose from for their products. Sourcing everything from the US of A, this is a true American makers brand that wants to bring us back to the time of hard work and hand made. 

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In God We Must @ingodwemust

In God We Must are makers of provisions and apparel located in Marietta, Georgia. This business is founded on hope, positivity, and perseverance. Check out their website to read the inspirational story of how IGWM was started. Whether it is a ring or a t-shirt, the message of In God We Must is to embrace the pioneering spirit inside of us all.